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Globally the fastest expanding sports activities are Serious; in actual fact In line with advertising and marketing marketplace figures, you'll find now an approximated 168 million active individuals worldwide.
Utilizing the mass marketing and advertising capability, toughness and kudos of the acute brand name (the athletics channel already broadcasts in over 60 countries in twelve languages achieving no lower than a staggering 38 million residences) the group is venturing into particular areas where by they think they could make an actual big difference, in the long run assisting to raise the general profile of utmost sporting activities.
Because founding the acute Sports activities Channel, the brand has quickly State-of-the-art into quite a few Activity-orientated organizations worldwide, launching a number of new organizations including Extreme Drinks (with its award-successful selection of all pure drinks now selling in 23 countries), Excessive Medics (a singular group of hugely qualified and specialised paramedics covering Severe sports activities functions throughout Europe), EX Ingredient, Extremepie (currently Europes most important surf & ski on-line and mail-purchase retailer), Serious Lodges (a totally new resort idea made specially to cater for Severe athletics fans – the primary 130 bedroom hotel opened in Cape Town in November 2006) and now Severe Mayhem. Oh, and also Be careful with the launch of Raw Point out – the teams new athletics trend clothes label, with foot-ware, watches and eye-ware also in the design pipe-line.
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