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Globally the swiftest increasing athletics are Serious; actually In accordance with promotion sector stats, you'll find now an estimated 168 million Lively contributors worldwide.
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Considering the fact that founding the acute Sporting activities Channel, the brand has rapidly advanced into various Activity-orientated companies around the world, launching quite a few new firms together with Extreme Drinks (with its award-profitable selection of all all-natural drinks previously advertising in 23 international locations), Serious Medics (a novel group of hugely qualified and specialised paramedics covering Severe sports activities occasions throughout Europe), EX Element, Extremepie (now Europes largest surf & ski on-line and mail-get retailer), Extreme Motels (a completely new resort concept designed especially to cater for Severe sports enthusiasts – the primary one hundred thirty Bed room lodge opened in Cape Town in November 2006) and now Excessive Mayhem. Oh, and also watch out for the launch of Uncooked Point out – the teams new athletics fashion garments label, with foot-ware, watches and eye-ware also in the design pipe-line.
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